---
title: "Products and catalogue - Poltura"
description: "Present variants with colour swatches, offer bundles, digital delivery, wholesale prices, gift cards and loyalty points built in."
url: "https://poltura.com/en/features/products/"
lang: en
alternates:
  hu: "https://poltura.com/features/products/"
  en: "https://poltura.com/en/features/products/"
  x-default: "https://poltura.com/features/products/"
---

# Every product feature, **built into your admin**

Colour swatches, engraving fields, bundles, licence keys and wholesale prices. Reviews, gift cards and loyalty points come built in, not as paid apps.

[Start free](https://id.poltura.com/sign-up) [Pricing](https://poltura.com/en/pricing/)

## **Direct search results in a few keystrokes.**

Search ranks popular items first, and filters narrow the catalogue by colour, price, stock and attributes.

## Show product options **that suit your customers**

Show options as buttons, dropdowns, colour swatches or image tiles. For engraving or a gift note, add up to 10 text fields with character counters.

- Bundles and add-on products that raise average order value
- Dynamic collections and category hierarchies
- Pre-publish checks for shipping, stock and prices

## Core tools other platforms charge extra for

### Digital downloads

Keys and files delivered to customer accounts or by email, pre-orders released on launch day, key replacement and revocation, and direct CodesWholesale stock.

### Gift cards and credit

Issue multi-currency gift cards with scheduled dispatch and offer store credit for returns.

### Loyalty programme

Award credits for purchases, sign-ups and reviews with automated redemption at checkout.

### Customer reviews

Send automated post-delivery review invitations and display star ratings with search schema.

### Returns management

Structured returns workflow complete with the mandatory EU online withdrawal function.

### B2B and trade buyers

Trade price lists on every plan. Plus adds company accounts and pay on account with credit limits, Pro adds quotes and contract prices.

### Wishlists

Customers save products with a heart and find them again in their account.

### Back-in-stock alerts

When an item sells out, customers sign up and get an email the moment it can be ordered again.

### Pre-orders

Take orders before release, with incoming stock allocated in the order purchases were placed. Available on Plus and Pro.

## Questions

How many products can I sell on each plan?

Start supports up to 500 products, Plus 5,000, and Pro 100,000. If you exceed your limit, extra items are locked rather than deleted until space is added.

Can I set up wholesale prices for trade buyers?

Yes. Group accounts into customer segments and link them to dedicated price lists. Once signed in, verified trade buyers see their specific prices across your catalogue.

Are reviews and loyalty programmes separate add-ons?

No. Verified reviews, automated review invitations, gift cards, store credit and loyalty points are built into every plan.

## Build your catalogue today, **open when you are ready**

Building your shop is private and free until you open.

[Build it free](https://id.poltura.com/sign-up) [Compare plans](https://poltura.com/en/pricing/)