poltura
nounan old Hungarian coin worth one and a half krajcár
from the Polish półtora, one and a half
People once paid with polturas,now your customers shop on Poltura
The poltura was an old Hungarian coin worth one and a half krajcár, and it was struck in copper during the Rákóczi uprising. Poltura is named after it. Here is why we chose it, and how we got here.
Total12,900 Ft
PayPaid
We started from our own webshop
We run a webshop ourselves, with more than 20,000 products. We used to pay separately for invoicing, couriers and chat, and every change to the storefront had to be made by hand. In Poltura those tools are part of the webshop, and an AI assistant handles the daily routine.
- January 2026
Development starts
For the first months the platform ran under a working name.
- July 2026
We look for a name
We considered a lot of names, but none of them felt right.
- September 2026
The logo is drawn
By then the name was Poltura. The logo was drawn in September and took on its current round shape in October.
- November 2026
Poltura launches
From November anyone can start building their own webshop on Poltura.
We wanted a real word, not an invented name
Over the summer we drew up a long list of names. Most of them sounded fine but meant nothing, with no story behind them. So we looked for a real word connected to trade, but not one as worn out as shop or cart, and landed on an old Hungarian coin.
- It should have a meaning and a history
- It should not lean on shop, store or cart
- It should work for Hungarian and international customers
- Its .com domain should be free
Why we picked it
A Hungarian name for Hungarian shops
We build Poltura in Hungary, for Hungarian shops first. Local invoicing services and couriers were there from day one.
Every order is a payment
With every order, money changes hands between you and your customer. A coin's name says that better than a cart or a bag.
Easy to say and to spell
Seven letters, no accents, no hyphen. Nobody has to spell it out on the phone, and it reads the same abroad.
The poltura was worth one and a half krajcár
Hungary first struck polturas in silver under Leopold I, modelled on the Polish coins that were already changing hands in the country. The name comes from the Polish półtora, one and a half. During Rákóczi's war of independence silver ran short, so from 1704 to 1707 the coins were struck in copper. The ten-poltura piece said PRO LIBERTATE, and people simply called it the libertás.
- Worth one and a half krajcár, or half a garas
- Struck in copper as emergency money from 1704 to 1707
- Copper again under Maria Theresa, from 1761
- The ten-poltura piece showed an X inside a wreath
1 poltura1½ krajcárpółtora = 1½
It was emergency money. Poltura was born out of need too.
The copper poltura was made because there was not enough silver. We are building Poltura because we had enough of webshop platforms whose quality falls short of what they charge.
- Getting started
A monthly fee from day one
Building is free, and you only pay once you open
- The basics
Every important feature is a separate app with its own fee
What a shop runs on comes built in
- The storefront
Bigger changes need a developer or an agency
You reshape it yourself in the visual editor, no code
- Daily work
You write descriptions and handle orders by hand
Klea drafts descriptions and helps with orders when you ask
We are not here to patch it. We are here to replace it.
We used to work with these platforms too. We watched our shop fall over on our best days, paid for every little change and waited for replies that never came.
Your best day is the day they go down.
The campaign is live, the ads are paid for, the customers are at the door, and your shop is an error page. Nobody apologised, and nobody paid back the lost sales.
On PolturaPoltura is built for the rush, so your shop holds up on your busiest days.
They sell you a shop, then rent you the parts.
Invoicing is an app. Reviews are an app. A search that actually finds things is an app. Each one is another monthly fee. You start on a cheap plan and end up with an expensive bill.
On PolturaReviews, search, coupons and reports come built in, and every price is on the pricing page, with no hidden costs.
Moving a button should not take a quote.
Swap a banner, fix a typo in the footer, change one photo: "that is developer work, here is the invoice." You pay a fortune for five-minute changes, then wait a week for them.
On PolturaYou change it yourself in the visual editor, without code, and Klea helps when you ask.
To them you are just a number.
Copy-paste answers, chatbots that go in circles, "your case has been escalated", then silence. Your shop is how you make a living. To them it is one account among many.
On PolturaWrite to us and a person answers, someone who knows Poltura because they build it. Your shop matters to us, because we know what it takes to run a shop.
Their rules kept you paying. We are breaking every one of them.
Fed up too? Build your shop for free and see the difference for yourself.
Start free →How we build. The same principles since day one.
- Building
- Theme
- Products
- Shipping
Paid so far€0OpenFirst order€34Your plan starts at openingYou pay when you sell
Building a shop is free and needs no card. The bill starts once customers can buy.
- Your shopAll built in
- Reviews
- Gift cards
- Coupons
- Search
- Themes
- Reports
The basics come with the shop
Reviews, search, coupons, gift cards and reports come with every shop. You set them up in a few clicks, with no developer needed.
- Your customer pays€34Your account+€34
Commission€0Your shop stays yours
Payments go straight to your own account, and your products, orders and customers belong to you. Poltura takes no commission on what you sell.
- Start5 990 Ft€18per month, excl. VAT
How do I set up VAT?
PolturaHere is how, step by step.Open prices, help when you need it
Prices are on the pricing page in forints and euros, with no quote to request. If you have a question, the help centre has the answer, or write to us and we will help.
Read on
AboutPoltura is an e-commerce platform built for European merchants, with checkout, live chat and email, local couriers and an AI assistant.→PricingBuild your shop free with no credit card. Pay only when you open, with monthly or yearly plans sized to your catalogue.→BlogPractical guides on opening, running and growing an online shop, from the Poltura team.→ContactTalk to the Poltura team: questions about plans, partner offers for agencies, or help with your shop. Real people, fast replies.→
Set up your online shop in moments
Add your products, connect your domain and build in private with no card required. Open your shop by 31 December to get 90% off your first month.